Digital isn’t just about channels. It’s a strategic and governance issue and charity leaders need to know how digital could help realise their vision for their charity. Equally, digital raises questions about traditional ways of leading, offering opportunities for leaders to build networks and collaborate further. 

Strategic Options in Managing Change

Thinking strategically as a management committee involves analysing the organisation's internal and external environment and being responsive to change.  Sometimes the challenges which these present will require making some difficult decisions regarding activities, services or the overall role or function of the organisation.

In these circumstances, the committee must be able to stand back and take a strategic view of the options open to them.

Strategic Plan Step 2: Where Are We Now?

Those involved in the strategic planning process must start with reviewing the present circumstances and characteristics of the organisation.

In order to plan for the future, you first need to reach a common understanding of the present circumstances.  To answer this question you will need to focus discussions on two key areas:

  1. Analysing the external and internal environment; and
  2. Reviewing (or developing) the vision, mission and values of the organisation.

1. Analysing the External and Internal Environment

What is Strategic Planning?

A key function of the Management Committee is to determine the direction and scope of the organisation over the longer term.  This is usually reviewed on a 3 or 5 year basis through a process called strategic planning.

What is strategic planning?

Strategic planning is the process of:

Vision, Mission and Values

The Management Committee of the organisation has the responsibility for both establishing and protecting the overarching purpose, fundamental values and ethical principles which govern the activities of the organisation.  These are often referred to as the vision, mission and values. Your vision, mission, and values form the foundation of your organisation and its planning for the future.