Digital isn’t just about channels. It’s a strategic and governance issue and charity leaders need to know how digital could help realise their vision for their charity. Equally, digital raises questions about traditional ways of leading, offering opportunities for leaders to build networks and collaborate further.
Every management committee/board should provide leadership to the organisation by:
Good leadership by management committees enables groups and organisations to operate efficiently and effectively. Its basis must be a clear understanding of the governance role and of the dynamics of the organisation for which the committee is responsible. More on the role of the management committee.
Thinking strategically as a management committee involves analysing the organisation's internal and external environment and being responsive to change. Sometimes the challenges which these present will require making some difficult decisions regarding activities, services or the overall role or function of the organisation.
In these circumstances, the committee must be able to stand back and take a strategic view of the options open to them.
The first stage in development of a strategic plan for the organisation involves determining who needs to be involved in the planning process.
The Management Committee needs to decide who should be involved in the strategic planning process. Generally, it should involve as appropriate:
Those involved in the strategic planning process must start with reviewing the present circumstances and characteristics of the organisation.
In order to plan for the future, you first need to reach a common understanding of the present circumstances. To answer this question you will need to focus discussions on two key areas:
- Analysing the external and internal environment; and
- Reviewing (or developing) the vision, mission and values of the organisation.
1. Analysing the External and Internal Environment
A key function of the Management Committee is to determine the direction and scope of the organisation over the longer term. This is usually reviewed on a 3 or 5 year basis through a process called strategic planning.
What is strategic planning?
Strategic planning is the process of:
The Management Committee of the organisation has the responsibility for both establishing and protecting the overarching purpose, fundamental values and ethical principles which govern the activities of the organisation. These are often referred to as the vision, mission and values. Your vision, mission, and values form the foundation of your organisation and its planning for the future.
Having reviewed your current situation and the challenges and changes which will affect your future development, the next stage in strategic planning is to come to a common agreement regarding what the future should look like.
To answer this question you will need to clarify:
your priorities for the next 3 to 5 years;
your strategic aims (long-term goals); and
Strategic objectives give an idea of key activities that are required in order to achieve the long term, strategic aims.
Use this exercise to help you develop your strategic objectives through discussion.