News

Many charities are exploring the use of Artificial Intelligence (AI) to support their fundraising. The Fundraising Regulator (FR) has published new guidance to help fundraisers comply with the Code of Fundraising Practice when using AI.

The new guidance takes a life-cycle approach. It applies whether charities are exploring if AI could support their fundraising, preparing to implement AI tools, or are already using AI in fundraising. It is also relevant if charities work with third parties who use AI, even if they do not. Some charities may have no plans to use AI, but it is still important to consider how others outside their organisation could use it in ways that affect them.

You can read the new guidance on the Fundraising Regulator’s website