Having reviewed your current situation and the challenges and changes which will affect your future development, the next stage in strategic planning is to come to a common agreement regarding what the future should look like.
To answer this question you will need to clarify:
Identify and agree your main priorities (e.g. services and key areas of work) for the period of the strategic plan (usually 3 or 5 years). These priority areas should emerge from your SWOT analysis of your internal and external environment and their affect on your organisation’s future.
Identify and write strategic aims (goals) for the organisation. Strategic aims are broad statements of what the organisation hopes to achieve.
Download Worksheet: Priorities and Strategic Aims
Download Worksheet: Developing Strategic Objectives
Download Example strategic aims
For further information on strategic planning and the other stages in the process, click on the links below: